The International Journal of Biological Research (TIJOBR)
1Institute of Business Management sciences, University of Agriculture, Faisalabad, Pakistan.
*Corresponding author email: email@example.com
|Jan 18,2020||Feb 26,2020||Mar 16,2020|
2020 / Vol: 3 / Issue: 3
A wide variety of fruits are produced in our country Pakistan, where banana is one of the major fruit crops in Pakistan. It contributes to socio economic development of the country, especially in the rural areas of Sindh being the largest banana producing province and there is a lack of livelihood generating activities in local societies of this province. Area under banana cultivation is about 27.8 thousand hectares while the production of banana is 118 thousand tons in Pakistan. Sindh contributes 87 percent of the total production with a production of 101 thousand tons. The objectives of research were to explore value chain system besides estimate marketing margins involved in the value chain of banana by analyzing and identifying central problems and suggestions. For this study a sample of 150 respondents was selected conveniently sampling from Sindh province for production and pre harvest purpose and Punjab province for marketing on selected bases. The distribution of sample participants is 30 farmers/growers/producers, 20 pre-harvest contractors, 20 wholesalers/ commission agents, 5 exporters, 25 retailers and 50 consumers. Questionnaire was developed for data collection containing close ended and open-ended questions to collect data. This analysis shows 101500 RS/acre was net margin and 37.15 percent was market margin of grower, 78.47 RS/40 kg. was the net marketing margin of pre harvest contractor, 123.6 RS/40 Kg was net marketing margin of wholesaler/commission agent and 364.4 RS/40 Kg. was the net marketing margin of retailer and 328.18 RS/40 Kg. was the net marketing margin of the exporter. At last the all actors were performing their work in a chain & new technologies and exports faces, main issues were to providing low quality fruits in off season but pay more prices for exporting in banana value chain need more attention towards its improvement and increasing production.
Key words: Socio-economic, banana value chain system
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