Updates
  • The International Journal of Biological Research (TIJOBR)- Published Quarterly
  • The International Journal of Global Sciences (TIJOGS) -Published Quarterly

Digital Economics and Digital Marketing Review


The International Journal of Global Sciences (TIJOGS)

PDF

 Mudassara Perveen

Department of computer science, Government college university of Faisalabad.

*Corresponding author: mudassaraperveen123@gmail.com 

Submitted Accepted Published
Sep 10,2022 Nov 26,2022 Dec 10,2022

2022 / Vol: 4 / Issue: 1


Abstract


Abstract: Digital technology is the representation of information in bits. This technology has reduced the cost of storage, computation, and transmission of data. Research on digital economics examines whether and how digital technology changes economic activity. In this review, we emphasize the reduction in five distinct economic costs associated with digital economic activity: search costs, replication costs, transportation costs, tracking costs, and verification costs.
Key words: digital economics, digital marketing, data economy, digital education, digital economics and media resource


Reference


1. Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3-43.
2. Körner, K., Schattenberg, M., Heymann, E., Schneider, S., & AG, D. B. (2018). Digital economics. Deutsche Bank Research. EU Monitor.
3. Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company.
4. Schumpeter, J. A. (2013). Capitalism, socialism and democracy. routledge.
5. Bulturbayevich, M. B. (2021). Challenges of Digital Educational Environment. Academic Journal of Digital Economics and Stability, 4, 54-60.
6. Bulturbayevich, M. B., & Qobuljon, T. (2021, February). THE STATUS OF DEVELOPMENT OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP DURING THE CORONAVIRUS PANDEMY. In Archive of Conferences (Vol. 15, No. 1, pp. 124-129).
7. Prokofiev, K. G., Zmyzgova, T. R., Polyakova, E. N., & Chelovechkova, A. V. (2019, May). Transformation of the education system in a digital economics. In 1st International Scientific Conference" Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth"(MTDE 2019) (pp. 613-618). Atlantis Press.
8. Prokofiev, K. G., Zmyzgova, T. R., Polyakova, E. N., & Chelovechkova, A. V. (2019, May). Transformation of the education system in a digital economics. In 1st International Scientific Conference" Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth"(MTDE 2019) (pp. 613-618). Atlantis Press.
9. Vukanovic, Z. (2009). Global paradigm shift: Strategic management of new and digital media in new and digital economics. The International Journal on Media Management, 11(2), 81-90.

© Copy Rights
By Authors and RnD Journals.
http://rndjournals.com